Nowadays, more and more businesses are using social media to engage their customers online. Slowly, entrepreneurs are seeing how dynamic and beneficial social media marketing strategies can be for their respective brands. It’s cheap, effective, and it allows small businesses to reach out through these media channels.
In an online poll conducted by Verizon Wireless; it was revealed that 88.8% of their poll’s respondents used Facebook as their preferred social media channel. Since social media is now being utilized by more entrepreneurs, here are some tips to help you build your presence online.
Manage Your Online Reputation
According to an article published by Inc Magazine: 97% of consumers use the Internet to search for local businesses, and 73% of these online activities are related to local content. Now, since everything about your business is now online, you need to keep an eye on your reputation. Remember people always talk about things on the Internet, including their perceptions on the various brands found on the market. These conversations aren’t just about the known brands—they also talk about the smaller ones. Now, to efficiently manage your business’ online reputation, there are a couple of web tools that can help you out. One of them is Hootsuite which organizes all your social media platforms and marketing web tools in one place. With these tools, you can easily monitor any online mentions related to your brand. They can also help you convert casual web searchers into potential customers. In the event that you receive negative feedback, these tool can help you control the situation and take action before it’s too late.
Showcase What Your Company Can Do
Aside from managing your business’ online reputation, it’s also important to showcase what you can do. KissMetrics is a perfect example of a company who showcases what they can do or offer through content. In an era where content is king, social media can help you establish your brand’s expertise. Link your company’s website to any social media account to effectively promote your content. However, you must make sure that the content you want to post is useful, inspiring, and valuable for anyone who comes across it. When you send out tweets, post status messages, or even notes on your social media accounts, make sure it’s positive enough for people to embrace. Always provide the highest quality content possible, and don’t forget to make people smile via social media.
Make Your Brand Search-friendly Online
As Sir Richard Branson would put it “Try to make sure your posts and tweets provide a true reflection of yourself, and not just your professional persona.” Never create content for the sake of creating one; it could adversely affect your brand’s online reputation. The current media trend in social media marketing is to create content as often as possible. With the new updates on search engine algorithms, fresh and new content will always be on top of its results page. This will increase the likelihood that people will stumble upon your brand’s product or service while searching online. Also, it’s important to note that search engines do consider the quality of your content. Remember that poor quality content will always earn a low rank on the results page.
Engage Customers to Build Brand Loyalty
A one-size-fits-all approach isn’t the best way to build your business’ presence online; it won’t help you stand out from the rest. Personalizing a customer’s experience is one of the best ways to earn their respect and be loyal to your brand. As an entrepreneur, you have to go beyond broadcasting and advertising on social media, and try conversing with your customers instead. Cupcake Royale is another example of a business that used social media to engage their customers. They basically created polls and posted questions to ask their customers what type of cupcake they wanted to see. Customers posted what they wanted, and the poll winner was the one they showcased on their store. Talk to your customers, listen to what they want, and give it to them. In no time, they will be your most loyal patrons and they will help your business grow.
Build a Strong Customer Support Service Team
In a statistic published on Social Media Today’s website: 56% of tweets sent by customers to companies are ignored, while only 42% of businesses utilize social media to gather customer feedback. Social media is a powerful tool to build a strong relationship with your customers. Take time to respond to all the comments you receive. Respond to their complaints and resolve them immediately. Also, don’t forget to complement your customers as often as you can. If you want people to be intrigued with what you and your business have to offer, you have to be genuinely interested in what they have to say.
If you want your small business to make an impact online, social media is an inexpensive way of doing it. Use it wisely and tap into its potential; you will reap its benefits in the long run.
About the Author
Lily Sommers is a UK based freelancer interested in new tech, tablets, wireless technology, gigs and music and the most recent software. In her spare time she can always find time for cooking and you can always find her on Google+ or Twitter Author profile: http://techiedoodlers.com/author/lilysommers/