Venture accelerator Blue Startups holds its first Startup Paradise “Demo Day” in Honolulu to showcase the eight startup companies that completed the three-month accelerator program. Demo Day will also feature the companies of Energy Excelerator, a program of the Hawaii Renewable Energy Development Venture. A total of 13 companies will be highlighted at the event.


When:             Friday, May 31, 2013

Time:              2 – 5 p.m.

Location:        University of Hawaii – Cancer Center

701 Ilalo Street

Honolulu, HI 96813

Parking:         Piano Parking Lot

Speakers:       Henk Rogers (Blue Planet Software – Tetris)

Chenoa Farnsworth (Managing Director, Blue Startups)

Robert J. Robertson (President, Hawaii Angels)

Dawn Lippert (Hawaii Renewable Energy Development Venture)


Startup Paradise Demo Day is a showcase of the most recent cohort of accelerator companies. Startup teams will pitch their business to a select group of investors, media and key stakeholders.


Blue Startups is a Honolulu-based venture accelerator founded by Henk Rogers (Tetris). Blue Startups invests and provides hands-on mentorship to capital-efficient and scalable-technology companies. The three-month program assists startups with strategy development, networking opportunities and mentorship to build successful companies.


Energy Excelerator seeks startups with groundbreaking clean energy technologies. Selected companies spend a week in Hawai‘i working intensively with mentors, and compete to win non-dilutive grant funding of up to $100,000 for seed-stage companies, and $1 million for later stage companies. The purpose of Energy Excelerator is to bring innovative clean technologies from across the globe to the world’s best clean energy technology test bed, Hawai‘i,



Blue Startups Spring 2013 Cohort


Surrounds Me

Honolulu-based, SurroundsMe automates social media marketing, turning loyal customers into advocates and online content creators for businesses. Led by Ann Boots, chief marketer, and Rob Bertholf chief software architect, SurroundsMe, uses an online platform connecting brands with their constituents to engage in social media. For more, visit:



Tealet, founded by Elyse Peterson of Honolulu, is a direct-from-grower e-commerce marketplace that allows US tea drinkers to connect with tea growers from around the world. Growers post stories and teas while drinkers browse, review and purchase teas. Tealet curates tea for drinkers with the Global Tea Taster subscription service allowing drinkers to learn more about and purchase their favorite teas in the marketplace. For more, visit:


Aptly Inc., co-founded by Mark and Tiffany Quezada of Honolulu, aims to create a suite of applications (apps) to give people the tools they need to be more thoughtful within their social circles. The first app is called Minded. Minded keeps track of important events like birthdays or anniversaries and provides tailored gift suggestions according to a person’s profile.


Tow Choice

Dave Kozuki and Robert Chang of Honolulu are co-founders of Tow Choice. Using an instant bidding platform, Tow Choice will eliminate the costs and inefficiencies of tow truck dispatch centers using mobile and instant bidding technologies.


Volta Industries

Volta, founded by Scott Mercer of Honolulu, provides electric vehicle charging stations to major metropolitan areas and commercial sites. Volta partners with commercial site owners providing charging stations and installation and a split of advertising revenue. For more information, visit:


Wicked Loot

Wicked Loot, a game development studio, addresses the core gaming market for mobile by making games that feature content generated by the users themselves. From Redwood City, CA, team members include John Lee, game designer, Craig Cerceo, lead programmer, and Shouguo Li, backend engineer.



Pharmly is the first software of its kind directed at the pharmaceutical industry to combat drug shortages. It is a reverse bidding platform that allows healthcare facilities to request bids from vendors for all pharmaceutical needs. Pharmly is designed to drive down healthcare costs and foster small business through competitive bidding process. Founded in San Diego, Pharmly’s team includes Samantha Godfrey, chief executive officer, Kubs Lalchandani, chief communications officer and Anup Marwardi, chief technology officer.


Flo Water®

Flo Water, founded by Wyatt Taubman of Kauai, provides advanced reusable water bottle Refill Stations™ to major educational institutions and retail locations. Flo Water uses a revenue-share, rental, and sponsor model to satisfy all demand. Flo Water partners with educational institutions and retail locations and provides its Refill Stations, shipping, installation, service and maintenance, and a split of revenues. For more information, visit