It is extremely important that you are in the trenches with your community when it is first getting started. I see startups all the time spending valuable resources to hire consultants to build their community and early buzz… but what they end up with is only a shot in the arm with no long term abilities to grow without paying for more help.
The pay to grow initially is a lot like the drug user who uses to be happy. As they use drugs they need more and more to continue to feel good. If you pay to generate growth, you’ll end up needing to spend more and more to create greater and greater results. Learn to be happy without drugs and you remain in total control of your happiness.
Lesson: If you spend the late and long hours in the early days of your community, pounding the keys, networking, promoting and sharing your community you’ll learn very valuable skills that will help your community grow in the future without needing to pay for outside services. Those outside services can be useful down the road when you use them to fill gaps in your growth strategies… and having learned the lessons early on you’ll better know how to direct an outside consultant to help you.
[author] [author_image timthumb=’on’]http://www.alohastartups.com/wp-content/uploads/2011/09/Darius_profile.png[/author_image] [author_info]FBI, founder of the design community COLOURlovers and co-founder and board member of the All Hands Volunteers international charitable organization. Alumni of Y Combinator and mentor with 500 Startups. @bubs[/author_info] [/author]