The Secret Sauce of a Successful Internet Startup

Many internet startups are trying to launch with “community” as the core of their business, but they seem to be flying blind as to how you go about growing a solid community. I’ve been asked to consult for a number of these startups. And while this could be a bad financial decision for my consulting business, I’d rather see more successful communities than fewer. So here are the basics of what you need to know and the rest you’ll just have to learn—albeit painfully—as you do it.

I’ve had the opportunity to be a part of building two great communities, one in the real world and one in the digital. The lessons learned in each worlds has meaning in the other and each can serve as a useful example to those who are working on nurturing their own communities.

My Community Director Resume

After packing up my bags and traveling without a specific destination to Thailand in the wake of the biggest natural disaster in modern times… I found myself in the middle of a micro-community of travelers who showed up to help with the Tsunami recovery work. Like any web community, people were from everywhere in the world and came from all sorts of backgrounds.

For five months I lived with this community. First as a volunteer, then as a project leader and eventually co-leading the group. From that experience we grew a non-profit that has since created volunteer centers to aid in disaster relief in six countries around world with the help of a community of 3,000+ volunteers.

Visit www.HODR.org to learn more and perhaps you’ll join us in a disaster zone sometime soon.

Before I packed up my bags and prepared for a place I’d never been to, in a disaster zone I couldn’t begin to guess what it would be like… I created a simple web service that allowed people to name colors and helped other people to rate and review those colors. Responding to early feedback I grew the concept into allowing people to put together combinations of up to 5 colors to also share.

I was the first member, but more than 100,000 have since joined. We’ve been nominated for Best Community Site in the Webby Awards two years in a row and have also receivedrecognition for the quality of our community from several other periodicals and awards organizations.

Visit www.COLOURlovers.com to learn more or share your thoughts on whether silver satin is better than New Medicines.

Stay tuned for daily Lessons on how to Build Quality, Thriving Communities.

[author] [author_image timthumb=’on’]http://www.alohastartups.com/wp-content/uploads/2011/09/Darius_profile.png[/author_image] [author_info]FBI, founder of the design community COLOURlovers and co-founder and board member of the All Hands Volunteers international charitable organization. Alumni of Y Combinator and mentor with 500 Startups. @bubs[/author_info] [/author]