Lesson: You must grow within your community, especially in the early days. Later, leaders will arise who can handle some of the day-to-day things and welcome new members. But in those first few days, weeks and months… you are the welcoming committee, janitor, house mom, judge, jury and banninator. Leading from the outside will only breed dissent and resentment among the early adopters… and without their early support your community will die before it really has the chance to grow.
Immigration is a complicated and touchy subject in the real world, but online you need an open door policy from the beginning… even recruiting your first members from your related blogs, forums and communities.
When I launched COLOURlovers I was part of a thriving Flash development community at the time (www.Kirupa.com) and I shared my site with some members. These initial Kirupians served as the first dual-citizenship immigrants to my new community. Not all fully converted to COLOURlovers and few gave up Kirupa for COLOURlovers, but since the sites were related—but not mutually exclusive—we were able to get things rolling with their support without negatively affecting the Kirupa community.
These early members were providing ideas to enhance the site and voicing their critical feedback about what worked and what didn’t. I took all of their words to heart and worked feverishly to create and launch enhancements that would grow the community.
Stay tuned for daily Lessons on how to Building Quality, Thriving Communities.
[author] [author_image timthumb=’on’]http://www.alohastartups.com/wp-content/uploads/2011/09/Darius_profile.png[/author_image] [author_info]FBI, founder of the design community COLOURlovers and co-founder and board member of the All Hands Volunteers international charitable organization. Alumni of Y Combinator and mentor with 500 Startups. @bubs[/author_info] [/author]